Friday, 31 July 2015

Feedback from Week3 section 1

* Feedback from the class *
- clarifying the audience / who is primary audience
- narrow down / simplify the audience or the key point
- think about why should we care about this issue
- how would you visually represent them in the photo / illustration
- you have to make sure about your data / statistic / resources
    write down the word 'they were' to 'they are' if you are sure about your research

Thursday, 30 July 2015

Week 3 Session 2


During studio time we found it particularly hard to decide between what visual style we wanted to approach. After several minutes of dead ends we decided that it was best to come away and do our own visual research and image generation and come back to pick the best of what we felt was working well. As to not waste time during the remainder of the lesson we began to plan out the basic structure of the visual brief mockup. We also noted down in bullet points things we might've needed to cover.

Week 3 Session 1


Today we gathered in both streams for critique. As we laid down our initial mockup, we went around the room to get a feel for how everyone else is progressing conceptually and visually. Some of the feedback we had included:
Unclear Audience:  though we had the correct statistics it was not specific enough to balance out our broad topic
Visuals: at this stage we are still not visually cohesive. 
Client: we have to include our audience (students) as part of our stakeholders.
Order: we have to sort out in which order could our visual brief be best represented.
Barriers: at the moment they are only assumptions, we need solid research and facts.

Afterwards we did a word list brainstorm to help us narrow down the sort of imagery that we could use for the next mockup. Our 3 key words that prompted out other words were Food, Physical, Mental/Emotional. We felt that these words also serve as the basis of our research as they strongly relate to nutrition.


Sunday, 26 July 2015

Forming our group

After deciding on our topic which was to be nutrition and how it affected aspects of everyday wellbeing, we went off to list down our initial thoughts.


Issue: Nutrition and its effects on everyday wellbeing

Background: (we need more research to support our initial assumptions)

Audience: Students

Audience Needs: a way to want to care more about their nutrition and inform them that it is an integral part of their everyday wellbeing.

Client: NZ nutrition foundation, students (still unsure at the point...)

Client Motivation: To make an impact/improvement on how students perform in school and how they act on a general basis by helping them have a more positive outlook through nutrition

Desired Action: To prioritise eating healthy and sufficiently, to invest and save money by buying food in bulk rather than having takeaway/fastfood everyday (still need to find research to support this), to educate the importance of nutrition and its positive effects to the human body

Barriers: Fast food is more convenient and easier to clean up after. There's a misconception that eating healthy food means sacrificing flavour. It may not be in their initial budget (needs research...).